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Acquisition, activation and the growth work that is not a growth hack. Channel economics, what a real experiment looks like, and why the tactic that worked for somebody else's company will probably not work for yours.
We had 23 live opps in HubSpot, and 8 of them were sitting in “proposal sent” with no next meeting booked. I stopped treating those as pipeline. The fix was boring: every stage now needs one owner,…
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